Oracle Corporation is launching a new social network — called the Oracle Public Cloud — geared to business departments to share and collaborate.
It’s scheduled to arrive in 2012.
But can they create a more boring video?
By contrast, Google Inc. created a more attractive video about their Google+ social network that launched earlier this year. It’s filled with faces and names and screenshots of the drag-and-drop technology that millions use today.
Thirty seconds into the Oracle video, I yawned out of boredom and read the more entertaining YouTube comments about it. You?
If you can’t see the above videos, here are YouTube links to Oracle’s and to Google’s.
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{ 9 comments… read them below or add one }
Yeah, the Oracle one is boring compared to Google+
Oracle kept babbling about how great the thing is but Google+ focuses on values and it is a bit personal.
Ari, I see what you mean about being boring,I think my brain switched off after about 30 seconds.Obviously the budget for the video was only 50 cents
To use that social network to its full potential, I guess companies need that fusion CRM. More than that, they need to pay-as-you-use!! I wonder why anyone will go beyond G+ for creating business centric social networks! CRM can be left alone!!
Boring aside, what I noticed was the pie-in-the-sky, brainstorming tone. Let’s have it connect everyone and all our data, be available 24/7, cheap and not require IT support. I think they even said “shoot”. I’ll be interested to see how it actually gets executed.
I don’t know if it was intentional, but the brainstorming tone caught my attention. “What if” and “imagine”. The way the features were discussed seemed pie-in-the-sky: connecting all data, users, widely accessible yet secure, without requiring help from IT and of course, low cost. I’ll be interested to see how it is actually executed.
Hmm, I can’t help but wonder how they thought they were going to get exposure with that power-point presentation — uh, I mean video.
Video, yes, sure, that will do.
Poor Oracle.
December 8, 2011 at 12:37 PM
Hello Ari,
It is generally considered that Google is only good with text but here it wins the race.
It seems that Oracle’s video is not an intro/ad but a lecture or presentation.
Any how enjoyed the post.
I see what you mean Ari, that is probably one of the worst PR videos I have ever watched!!!!!
I am new in the internet world and I never heard oracle before but I am familiar with google plus. As your article say It is not a good option to use oracle for backlinking. So I will just stick to google plus. Thanks for the information