Meet Imogen: A Fake Wannabe Guest Blogger

April 4, 2012

On the heels of my popular advice why some people suck at emailing me requests to publish their guest blog posts, I received a message with the following subject line: Professional Copywriting for Sci Fi Talk My first instinct was a recruiter found my resume on one of the online job boards where I posted [...]

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6 Guest Blogging Emails That Suck

March 26, 2012

The top navigational bar of this blog makes it very clear that guest blog posts are accepted. I want you to write for me. But reviewing the email submissions from wannabe writers, it is pathetic how frequently people think I will publish anything and it is disappointing they view my blog as a trophy to [...]

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How Companies May Pay You to Use Facebook

March 13, 2012

The above screenshot is taken from one of my Facebook friend’s walls. I saw it on my news feed among other friends’ updates of this and that that they wanted to share with me. I blinked at the word “Sponsored” as I hadn’t seen a sponsored update before. Clicking the link, I learned about sponsored [...]

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Returning to the Gravity Summit

September 8, 2011

Two years after attending the Gravity Summit and learning why and how Domino’s Pizza, Southwest Airlines, Arnold Worldwide, and other Fortune 500 companies chose social media as a customer relations and operational management tool, Beverly Macy and Rodney Rumford return their creation to the Harvard Faculty Club next week — and Jonalyn Morris once again [...]

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Why a Municipal Website Moved to Facebook

August 8, 2011

Mayor Keisuke Hiwatashi of Takeo, Japan, a city located in Saga Prefecture on the island of Kyushu, frowns when people leave comments on municipal websites (especially those with blogs or other interactive content) with anonymous names and handles. “When people give their opinions or ask questions, they should take responsibility for this as adults, and [...]

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How a Video Breathed Life into a Michigan City

August 3, 2011

The beauty of flash mobs is when people come together in public places to entertain others. It’s usually the creative juices of theater company and dance studio executives to galvanize their troops and put on a 5-minute show set to music. Train stations and outdoor plazas are typical locales of flash mobs due to their [...]

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Who I Am and What My Business Does

August 1, 2011

Why is there an assumption that someone who writes a blog exploring social media marketing be employed? People frequently send me messages through internet channels and ask how I have so much time. I wish my free time was spent working with clients on projects. I wish I was much busier. It is a struggle [...]

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Change Your Heart with Enchantment

July 20, 2011

“Enchantment” is the latest title in a series of 10 books by Guy Kawasaki. Published earlier this year, its subtitle speaks volumes about the content you will read and learn inside its 200 pages: The Art of Changing Hearts, Minds, and Actions. Heather Rast, Margie Clayman, and Josh Morgan are a handful of bloggers who [...]

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