The Death of Blogging: Part 271

April 25, 2012

It seems that every month there is a newspaper article about the death of blogging. Editors talk. Verne Kopytoff wrote a sensationalist headline in the New York Times in February 2011 entitled, “Blogs Wane as the Young Drift to Sites Like Twitter.” I and others responded at the time why Verne was nuts and blogging [...]

36 comments I want to keep reading!

Why 84% of Your Facebook Fans are Lurkers

April 18, 2012

How many times has your social media consultant, the local chamber of commerce, a conference presentation, and your favorite blog encouraged you to create a Facebook fan page? “It’s the largest social networking site, and you’d be crazy to ignore it!” someone cries out to you. “You can reach 800 million people with a single [...]

92 comments I want to keep reading!

Mark Schaefer on The Tao of Twitter

April 17, 2012

Mark Schaefer introduced his first book, “The Tao of Twitter,” on his blog on February 15, 2011. In that blog post, he wrote, “Every Twitter success story, case study, and business benefit has a common formula.” I emailed him for more information. Mark, what does that line mean? What’s the formula? If you dissect any [...]

8 comments I want to keep reading!

How to Find People on LinkedIn

April 10, 2012

A student in my social media marketing class asked me how she can find employees who work at certain companies. I created a video in response — for her and for you. Enjoy and learn:

13 comments I want to keep reading!

Comment by Facebook Here

March 24, 2012

Considering the consensus that commenting by real name is wanted, what are the odds that someone wanting to read more about new and emerging media has a Facebook account? If I present you with the option to comment by Facebook, Yahoo, AOL, or Hotmail, would you do it? Or would you be sad? Call this [...]

I want to keep reading!

INFOGRAPHIC: Every 24 Hours Online You…

March 21, 2012

Ever wonder what you and your friends do every 24 hours on the internet? The folks at MBA Online created a graphic to visually tell your story. Have a look…

20 comments I want to keep reading!

How Tampon Company Kotex is Real Online

March 14, 2012

Periods may not be awesome but Kotex — the feminine care company that manufactures tampons, pads, and pantiliners — is doing awesome stuff online. They launched their Facebook page last month and already have 200 people who like them. With each question asked and picture shared, their fans are responding — and Kotex is engaging [...]

13 comments I want to keep reading!

Top 29 Social Media Managers on Twitter

February 21, 2012

Partially inspired by my Twitter list of social builders, and empowered by web startup list.ly that enables anyone to create a list with any web data and to share that list with the world to be rated and liked, here is a list of the top 29 social media managers on Twitter. This list is [...]

11 comments I want to keep reading!

← Previous Entries