Create More With Less

In his 1855 poem, “Andrea del Sarto,” Robert Browning coined the now-popular phase that less is more.

Twitter (and the minimalism movement) helped popularize it.

When you consider a tweet has a limit of 140 characters you are forced to rewrite your long-winded narrative into a soundbite that anyone can read as a cellphone text message. It needs to be short and to-the-point. If you need multiple tweets to get your point across, you’re saying too much.

Condense yourself.

The same goes with blog posts. If you can’t write what needs to be written in as little words as possible you are writing too much.

Generate more quality with less quantity.

Think citrus.

Pictures are meaningful when they convey 1,000 words.

Be meaningful.

Ironically, Browning’s poem is long. Here is the relevant passage:

No sketches first, no studies, that’s long past:
I do what many dream of, all their lives,
–Dream? strive to do, and agonize to do,
And fail in doing. I could count twenty such
On twice your fingers, and not leave this town,
Who strive–you don’t know how the others strive
To paint a little thing like that you smeared
Carelessly passing with your robes afloat,–
Yet do much less, so much less, Someone says,
(I know his name, no matter)–so much less!
Well, less is more, Lucrezia: I am judged.

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About Ari Herzog

Ari Herzog teaches digital marketing and is available to speak to you or your organization. He is looking for a full-time position in communications. Connect with him on LinkedIn and Twitter.

Comments

  1. People always gets attracted to the quality which makes them come back for more.

  2. No doubt less is more
    too few come to see this or
    take action to win

  3. Generate more quality with less quantity. Exactly.

  4. Great article..
    And fail in doing. I could count twenty such
    On twice your fingers, and not leave this town,

  5. Less is more. Except for when search engines get involved. Then it seems to get a whole lot more difficult.

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