That is the order of my priorities in 2013.
Of the three largest social networking sites in the United States, I plan to use Facebook the most, LinkedIn the second-most, and Twitter the least.
Facebook in 2013
1. You want to be my friend if we know each other beyond our names, we’ve met or talked on the phone many times, and we want to see and interact with everything in each other’s timelines.
I want to learn my friends’ latest news and chit chat.
2. You want to follow me if we don’t know each other that well. Follow me if you want to see my public timeline updates (as not every update is shared to the public) and you desire to comment and share those updates so I can get to know you better.
If you enable me to follow you, even better.
I want my followers to read milestone announcements and other big news that I think the world should know.
3. You want to follow my thoughts as a city councilor by joining my civic group.
I rarely talk about government stuff on my wall.
4. You want to follow my thoughts on digital strategy, blogging, and internet best practices.
I rarely share this stuff on my wall; but when I do, this is when being a follower makes the most sense.
LinkedIn in 2013
I will continue to seek out new connections who are strategically aligned with my interests and passions in social media marketing, open government, and social change. I will continue to interact with like-minded individuals on groups and in the Q&A section.
As I seek out more teaching and digital marketing management opportunities, LinkedIn is where I will share my thought leadership and build relationships with colleagues and peers.
Twitter in 2013
Curated lists were used a lot in 2012 and will be leveraged much more frequently to categorize people and observe trends.
Everyone I was following through last night were added to private lists and unfollowed. While hundreds are in my public and private lists, I am currently following nobody.
I followed nobody when one year turned into another. I then created two lists comprised of people I previously followed: people I’ve met in the flesh and people I want to meet. I then followed @BreakingNews and am developing a to-be-defined strategy on who to follow next and why.
Related, I intend to publish an e-book on my Twitter evolution in the coming months…
Other Applications in 2013
I continue to use Foursquare, Instagram, Pinterest, Flickr, Yelp, and other platforms.
My frequency and utility on each will be determined in the new year.
Because Facebook is the world’s largest network, it is productively beneficial to spend most of my time there. Between my profile and pages and groups, I’ll be using features on a more regular basis that I began using for the first time in 2012.
There is no denial that LinkedIn is the business person’s paradise; and I will continue to promote my personal/professional brand as well as expand relationships with existing connections and friends.
As for Twitter, I’ll use it far less than the other two and far less than I’d been tweeting to date. But how or what will change specifically, time will tell.
My blogging will definitely increase — and with a slant around my new Facebook page on digital strategy.
Thanks for reading and I hope you stick around.