How a Blog Post Could Go Viral

by Ari Herzog on Aug. 18, 2009 · 3 comments


On July 16, 2009, I published a set of 12 guidelines to use LinkedIn.

A popular social media topic and the name of a networking site many equate with stagnancy, I correctly assumed many RSS subscribers would read my LinkedIn advice and share it with their networks. I also scored when Twitter readers saw the automatic tweet, click it to read, and, likewise, retweeted the link and the content therein.

When I publish blog posts, I’m thrilled if you take time out of your busy day and leave a comment–either like Rory Vaden asking a question or Rachel Kay thanking me for writing it. Don’t want to add a comment? No problem! I’m just as happy if you read what I write and share it with your friends.

Google Analytics shows me over 1,000 people viewed the July 16 blog post between then and now, spending an average three minutes and eight seconds reading it. You can see the below graph shows an expected sliding curve over time:

Pageviews of my LinkedIn blog post

Pageviews of my LinkedIn blog post

Blog posts (or pictures, videos, anything) have the potential to go viral after I hit the publish button–but its success is up to you and your actions. I thank you for reading, commenting, and retweeting the content here on AriWriter

Statistics from AriWriter

Statistics from AriWriter

…here on Social Media Today

Statistics from SMT

Statistics from SMT

…and here on the Huffington Post

Statistics from the HuffPo

Statistics from the HuffPo

The parallel between my examples and tips and advice from others is that blog posts go viral if other people–such as you–opt to take an action. Bookmarking blog posts like this on Delicious is one way; sharing content through tools like Digg and Reddit also help.

At the end of the day, I’m trying to help you. If you find it valuable, keep doing what you’re doing and share that content. Questions?

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{ 3 comments }

Neal Schaffer
Twitter:
August 19, 2009 at 2:46 AM

Hey Ari,

Great advice, both on LinkedIn and in this blog post! Thanks for your contributions and looking forward to your future posts!

Cheers,
Neal Schaffer
.-= New from Neal Schaffer: LinkedIn for College Students: Begin Your Networking Early! =-.

Anonymous December 16, 2010 at 5:55 AM

Nice article. Really interesting point you made about viral blog posts being successful as a result of the efforts of the one publishing the post.

Jake Coventry December 16, 2010 at 5:57 AM

Quality article. I like the point you made that – “blog posts go viral if other people–such as you–opt to take an action.”

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