I read a lot of advice blogs that say it’s necessary that your blog has a specific focus to drive readership.
My blog, which I began five months ago, has a PR/social media slant to it, but I cannot write about that topic 24/7.
Should I stick to one topic? Or, does the fact that I’m writing about different topics show my true “voice” and, thus, I should stick to what I’m writing?
Let me answer that through the analogy of Jake Halpern, author of Fame Junkies, who I met at a function last year. The book traces his experience as a journalist and explores the American obsession with fame.
But Jake previously wrote a collection of travel essays–and his newest piece is a children’s fantasy yarn called Dormia.
I recall someone asked Jake a question whether he felt pressure to focus his writing to one niche or if his agent and publishers were OK with his diverse writing. Jake smiled and said if he’s not writing what he wants to write, what’s the point?
Brad, the moment you pigeonhole your blog into a specific niche is the moment you stop being yourself. I don’t write about strategies and tips all the time–here’s a piece from last winter on why I donated to Wikipedia, for instance–but the bulk of my blog posts are centered around sharing ideas with you.
While some folks may suggest you to own multiple blogs for multiple topics, I favor one over many. Write about as many topics as you want–as long as your blog title or subtitle supports your output–but keep to one blog site. Unless if you’re very prolific; Jeff Cutler manages over a dozen unique blogs, but he’s the exception.
One idea to consider is the use of blog categories and tags. If you want to deviate off-topic than what you usually write about, add a category and call it “Sports” or “Misc” or such. You can see my blog’s most frequent tags listed in the sidebar, and the categories are up on the archive page. And, Brad, I don’t categorize or tag every post.
It’s OK to be like Jake Halpern and write whatever you want because you want to write it.