Even if you don’t know who is pictured above, you probably have a fair chance of guessing where it was photographed, right? (Click the photo to learn the details.)
The key for blog content is to offer something that can not be seen anywhere else. If I’m writing the same stuff that Mark, Brian, or Adam writes, why would you read anything here other than the title?
It’s one thing if you’re looking for another perspective on the same topic — such as my thoughts on the newest Google application or my reflections on the Olympic speed skating champion. More often than not, though, I’m going to guess you are reading something on one blog and not another because the content is unique.
Stop me if I’m writing too fast for you.
By content being unique, it must be quick and current. Quick content is something you can read inside of five minutes. Current content is based on current events.
Similarly, comments should be unique. Don’t write the same comment you write on every blog, and don’t drone on for more than x number of sentences if your point can be made quicker. Be unique. Be quick. Be current.
The only reason why you shouldn’t listen to my commenting tips is if being quick and current prevents you from being you. If your comment is faked, people can tell. If your comment lacks an edge of transparency of who you are, it will bleed through. So, be yourself — even if that means you can’t be quick and current.