The word conjures a plethora of definitions, analogies, and examples. You might think of power or authority or leadership. You might think of JFK or the KGB. You might think of your parent or your boss.
Twitter users are influencers when they are followed by a lot of people and are retweeted more often than they tweet themselves. I curate a Twitter list of influencers who I define as people with tens or hundreds of thousands of followers. I further this definition by the stereotype that most influencers broadcast more than they reply.
By way of example, look at five influencers on my list.
Here are their recent tweets…
Kim Garst is chief executive of a social media consultancy and tweets to an audience of 210,000 people.
Aaron Lee is a social media manager who describes himself as an average Joe, tweeting to 478,000 people.
Lolly Daskal coaches CEOs on leadership development and tweets to 670,000 people.
Jonah Lupton is a serial entrepreneur and tweets to 721,000 people.
Martin Zwilling is a startup mentor and angel investor, tweeting to 722,000 people.
They don’t tweet like me…
If I had to choose, my tweets are most similar to Aaron and Jonah — in the sense that I tend to reply (or write a personal message) to someone more frequently than broadcasting texts and links.
My list of influencers tweet a lot. So much that I used to follow all of them but because they tweet so often, everyone else was drowning and I lost focus. This is why I added them to a list.
Broadcasting on Twitter is not my forte. I don’t have much experience with it. I’ve done it but I’ve always shied away because I didn’t want to be perceived as someone who tweets too much.
But maybe this perception is only in my head. Maybe you want me to tweet more like them, sharing dozens or more links every day to things that I find interesting and insightful. Maybe you’re starving for @AriHerzog to tweet something that you can retweet on. Maybe I’m not tweeting enough.
My Twitter experiment begins now…
Starting on the evening of Sunday, February 9, 2014; and lasting through the evening of Sunday, February 16, I pledge to tweet far more prolifically than I do today. I will continue to reply to people; but onlookers and followers will observe a dramatic increase in the frequency of my broadcasts.
How many of my tweets will you like? How many new followers will I gain from your retweets to them? How many people will unfollow me because of this new noise?
What will I learn about myself and your Twitter relationship to me over the next seven days?