Introducing Spotify, the Musical Paradise

by Ari Herzog on Aug. 24, 2011 · 23 comments


Searching for music continues to change.
Photo by doctor_bob.

Wikipedia tells you that Aretha Franklin, Charlotte Church, Peggy Lee, Josh Groban, and the Jackson 5 are among the numerati who covered Bridge Over Troubled Water during their musical careers. It’s one thing to read their names, but what if you want to listen to each performer’s version in alphabetical order — without paying to own the songs?

How do you do that today? Where do you go?

Trekking to the library or CD store is out of the question because you won’t be able to search for the title across 15 million+ artists. Brick-and-mortar libraries and stores don’t stock databases to that level.

Watching music videos on YouTube would be great if only everyone made a video. It is rare for musicians and record labels to upload videos, so you are more likely to see a keyword match for a group of teenagers singing it — and YouTube doesn’t allow you to filter them out easily.

Listening on iTunes is the next thing you would try, but when you visit the iTunes music store to trial selections in their cloud database, you are limited to about 60 to 90 seconds of time. You would need to buy every covered version (at about $1.29 each) to listen to them in full. But who buys songs to only listen once?

Audio streaming services and internet jukeboxes are the obvious route to go. With memorable names such as Pandora, Last.fm, Rhaposody, and Rdio, which do you choose? The existing online music market is competitive because record labels want you to buy, not listen for free. It’s been a challenge to find a happy medium since Metallica sued Napster in 2000.

Enter Spotify.

You input the song title into the search box and — before you finish reading this sentence — every cover can be sorted and played in alphabetical order. Its database contains millions more selections than the above choices; and unlike iTunes, which requires your songs to be stored on your computer, your Spotify selections are stored online — accessible from your desktop or smartphone.

Spotify search screenshot

After a 36-month success in Finland, France, the Netherlands, Norway, Spain, Sweden, and the United Kingdom, Spotify launched in the United States in July 2011 — and yours truly joined others with an invitation code to try it out.

Is Spotify an iTunes killer? The jury is out with pros and cons — but I appreciate my 2,200+ songs on iTunes, some burned in 2006 and others purchased online since 2010, were easily transferred to Spotify and all can be played in one place.

Want to view and listen to a growing mix of songs found on Spotify? Here’s my current mix list. Note: You need a Spotify account to view it.

With Spotify’s ability to search nearly 15 million songs and play them — in full — with a snap of the fingers and no purchase required, where’s the value in traditional and older online music applications anymore?

{ 23 comments… read them below or add one }

Wiebesick August 24, 2011 at 8:35 AM

Ari, how does Spotify compare to a free Internet streaming service like Pandora?

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Ari Herzog August 24, 2011 at 10:00 AM

@Wiebesick I haven’t used Pandora but from what I understand it’s not free. There is a free version — but an ad is automatically played every 3 songs. There is also an ad-free version if you pay $36 a year. Spotify has three tiers: free with ads playing, and other versions at $5 and $10 a year which offer additional features without the ads.

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Wiebesick August 24, 2011 at 12:20 PM

@Ari Herzog For a while Spotify was giving out free accounts through Klout. I haven’t checked out the Spotify service but will. Thanks for the reply.

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Ari Herzog August 24, 2011 at 12:50 PM

@Wiebesick I can apparently give out free invite codes too.

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Brittany at Sprout Social | Tweet @
August 24, 2011 at 2:29 PM

Hey @Wiebesick – I’ve used both Spotify and Pandora quite a lot. While they’re both audio streaming services, I use them in very different ways.

Spotify – great to listen in the background at work; able to create different playlists; large selection of songs; unlimited listening time

Pandora – great to listen to while working out/not wanting to shuffle through music lists; plays songs based on your music preferences (cannot create your own playlists); limits you to 40 hours of free listening per month

I’d say definitely try out Spotify! Definitely gets my vote.

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1to1Discovery | Tweet @
August 24, 2011 at 3:26 PM

I wanted to like Spotify, but every song I played on my computer skipped, both songs I owned on MP3 and songs from their database. I’m happy enough with the 400 songs I have on my iPhone. Spotify didn’t impress me enough to switch. But then I like listening to the same songs over and over again, so I’m not exactly their target market.

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Ari Herzog August 24, 2011 at 3:52 PM

@Brittany at Sprout Social Thanks for weighing-in here, but you confused me. Why don’t you want a music list for your workout time? I have an old-school ipod nano and I created an itunes mix list that I keep on shuffle when using the elliptical and weights, but that’s me.

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Ari Herzog August 24, 2011 at 3:53 PM

@1to1Discovery Skipped songs, really? Nothing’s skipping for me. Weird.

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Brittany at Sprout Social | Tweet @
August 24, 2011 at 4:01 PM

@Ari Herzog Totally just a personal preference! I get bored with the songs on my iPod really quickly (but oddly, not the ones on my work playlist that I listen to everyday) and cannot add new songs mid-jog. I also like that Pandora suggests new songs to keep things interesting and discover new artists. However, I have friends that have the exact opposite preference, so guess it just all depends on the person!

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1to1Discovery | Tweet @
August 24, 2011 at 4:23 PM

It didn’t skip songs. It skipped within songs. Sounded like a record player when a record had dust or scratches on it. Maybe it was my computer.

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Ari Herzog August 25, 2011 at 12:22 AM

@1to1Discovery Try it on other computers?

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Ari Herzog August 25, 2011 at 12:23 AM

@Brittany at Sprout Social Silly question but if you get bored with songs on your ipod, why not replace them with non-boring ones?

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ExpatDoctorMom | Tweet @
August 25, 2011 at 5:37 AM

Dear Ari

Thanks for this review. I received an invite but by the time I entered it, it wasn’t vaild anymore?… At any rate back in June I entered a request to be on the “waiting” list and NO REPLY from spotify since. So i just reentered a request after reading your post and we shall see. And NO I did not allow spotify to email all my friends via Facebook. I would hate if my friends did this to me. Pretty sure it will affect my ability to get in but who knows?

So yes, I would love to try this especially as the techs at Apple did a number transferring my itunes (1/2 the songs transferred won’t play and now have to reload about 1/2 of my 447 CD’s)

Not willing to pay until I see if I like it. Any access to invites?

Thanks,Rajka

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decalmywall August 25, 2011 at 6:03 AM

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1to1Discovery | Tweet @
August 25, 2011 at 7:23 AM

@Ari Herzog I will, now that I see it’s just a problem I’m having.

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Ari Herzog August 25, 2011 at 8:44 AM

@ExpatDoctorMom Visit my contact page and send me your email address and I can send you an invite.

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himupnorth August 25, 2011 at 8:57 AM

@LesleyAveyard ha ha suddenly America gets it and it’s a big deal… ;-)

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LesleyAveyard August 25, 2011 at 9:07 AM

@himupnorth Yes lol :) but useful all the same for those who don’t know about it isn’t it? :)

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Brittany at Sprout Social | Tweet @
August 25, 2011 at 11:26 AM

@Ari Herzog True, but where would the fun in that be? There’d be no ‘surprise’ songs on my playlist!

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marta12 August 25, 2011 at 1:28 PM

Thank you for this good and intresting post

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Gerry123 August 26, 2011 at 2:34 AM

Its a good one ! Thanks Ali Herzog …………….

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israel.kendall September 7, 2011 at 2:12 AM

Totally agree with you, Spotify has really changed the way I listen to music more that any music service since Sirius (which I cancelled)!

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Rob Wilcox | Tweet @
March 27, 2012 at 1:57 PM

I listened to Spotify for a short time, but didn’t really like it. I think I’m in the minority because dozens of people where I work say it’s the best thing since sliced bread!

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