Does it surprise you that pop star Justin Bieber is ubiquitous on Twitter?
He doesn’t have to tweet, even.
His fans adore the 16-year-old.
They retweet each other, glued to any mention of Bieber’s name.
What retweeting means: If you tweet something and I retweet your message, I share your message with my network of followers. Retweeting is how news about the recent Egyptian revolution spread across Twitter.
Despite his name and picture nowhere to be found in the above screen shot, Justin notices who’s mentioning him. He frequently retweets his fans and mentions them back in 140-character chunks.
When he mentions his fans, they are quick to retweet him.
For instance, here are sample tweets from @JustinBieber:
…and here are sample retweets from his fans and followers:
Do you see his second to last tweet, referencing Scooter Braun and Gena Rubin? Clicking their names and perusing their respective Twitter updates, Scooter had previously tweeted he attended the director’s cut of Justin’s new film and Gena is apparently in love with Bieber as she frequently mentions him in tweets, such as this one from a few days earlier.
Given Justin’s 7,677,139 Twitter followers (and granted everyone likely wasn’t glued to Twitter at that moment in time), it’s notable that the tweet mentioning Scooter and Gena was retweeted 100+ times.
What a guy. Do you believe that nearly 3% of Twitter traffic is about Bieber, that he is the second most-followed Twitter user, and that E! Online and assorted fan clubs have their own Twitter accounts with “Bieber” in the Twitter account name?
Whether or not you like his music, the world of Justin Bieber on Twitter is impressive and should not be taken lightly. People may be following him because they want to have his children, but he cares about the 7.6 million who follow him. He listens to them, he tracks hashtags associated with his name, and he shares the love.
Learn from him.