Photo by earl53.
In his expose on why bloggers should write guest articles for other bloggers, Christopher Roberts opines the advertorial aspect:
When you guest post on a popular blog, people get to know you.
People look out for you in the comments.
People follow your links and check out your other work.
Some bloggers that I met on the blogosphere have a fantastic and unique style, and it’s often through guest posts that I find their blogs. If someone likes your content and/or writing style, they will research you.
When I launched the Feature Friday series last year, I was unprepared for the initial surge of emails from people around the world eager to share their content and style with me and you.
@DannyBrown contrasted blog commenting systems, @Jeannie_Chan encouraged writing negative blog comments, and Marcus @TheSalesLion Sheridan argued why quality trumps quantity. Brandon Yanofsky, Tammi Kibler, Brianna Phillips, and many others shared their perspectives and you soaked it all up.
I’m looking for more bloggers and writers to bring back features every Friday. At the very top of this page, you will see a link called Contribute. This explains what I’m looking for and details the process to go about writing something. Interested?