I don’t write about my ego a lot. No better time than the present.
Longtime readers may recall the reasons and tips I shared for monitoring your name through tools such as Google Alerts, which provides me daily messages about references to my name and my various online personas. Anything matching “Ari Herzog” or “ariherzog” or “ariwriter” and similar variants are sent my way for fact-checking.
I maintain a link collection of my ego online through Delicious’ social bookmarking tool, if you’re curious.
While most of my ego links are more for my benefit than yours, you can sometime find gems that are worth reading and sharing and bookmarking. I bookmarked two such items, each a list of notable quotes on 2010 predictions, this week.
You can read the blog version in the link above, or the snazzier ebook. My contribution is on page 16:
When you consider approximately 16% of the Fortune 500 have a public-facing blog, 28% of those blogs link to Twitter accounts, and 17% of the companies use blogs, Twitter, and Facebook to engage (or in many cases, broadcast only) with their customers, those are telling statistics.
Looking back at the 2009 predictions published in this space last year, I think we have a long way to go. Where’s the value in predicting how brand marketers will create and distribute content when the Fortune 500 (or the Inc. 500) aren’t making significant strides as a group? That’s where the focus should be.
Jeff Ente edited the other list showcasing the collective wisdom of dozens of thought leaders sharing their perspectives to five questions about social media.
You can click through the questions and answers yourself, but I will share my answer to the fifth (and fun) question: “How would your favorite historical character have used today’s social media?”
Jim Henson was responsible for much of my youth development through creating the Muppets, inspiring “Sesame Street,” and promoting diversity. While Sesame Workshop is active in social media today (I just followed @SesameStreet moments ago), I wonder how Henson would have availed himself of this new media. I envision him designing Muppets on Second Life, sharing designs and thoughts on Flickr and YouTube, and maybe hosting a weekly show on BlogTalkRadio. Henson would be an evangelist of improving educational curricula, by bringing kids out of their chairs and enabling a greater hands-on teaching approach. He’d bring the Muppets alive in a new and social way — a way we can only dream!
Care to share your ego below?