I don’t write about my ego a lot. No better time than the present.
Longtime readers may recall the reasons and tips I shared for monitoring your name through tools such as Google Alerts, which provides me daily messages about references to my name and my various online personas. Anything matching “Ari Herzog” or “ariherzog” or “ariwriter” and similar variants are sent my way for fact-checking.
Nine times out of ten, the ego alert is from a blogger attributing me, to which I respond by adding a comment as I did over the past two weeks to Mason, John, Liz, Pinny, and Heidi.
I maintain a link collection of my ego online through Delicious’ social bookmarking tool, if you’re curious.
While most of my ego links are more for my benefit than yours, you can sometime find gems that are worth reading and sharing and bookmarking. I bookmarked two such items, each a list of notable quotes on 2010 predictions, this week.
Joe Pulizzi edited one list of 100 content marketing predictions quoting luminaries such as Seth Godin, David Meerman Scott, Tamar Weinberg, and Jacob Morgan.
You can read the blog version in the link above, or the snazzier ebook. My contribution is on page 16:
When you consider approximately 16% of the Fortune 500 have a public-facing blog, 28% of those blogs link to Twitter accounts, and 17% of the companies use blogs, Twitter, and Facebook to engage (or in many cases, broadcast only) with their customers, those are telling statistics.
Looking back at the 2009 predictions published in this space last year, I think we have a long way to go. Where’s the value in predicting how brand marketers will create and distribute content when the Fortune 500 (or the Inc. 500) aren’t making significant strides as a group? That’s where the focus should be.
Jeff Ente edited the other list showcasing the collective wisdom of dozens of thought leaders sharing their perspectives to five questions about social media.
You can click through the questions and answers yourself, but I will share my answer to the fifth (and fun) question: “How would your favorite historical character have used today’s social media?”
I wrote:
Jim Henson was responsible for much of my youth development through creating the Muppets, inspiring “Sesame Street,” and promoting diversity. While Sesame Workshop is active in social media today (I just followed @SesameStreet moments ago), I wonder how Henson would have availed himself of this new media. I envision him designing Muppets on Second Life, sharing designs and thoughts on Flickr and YouTube, and maybe hosting a weekly show on BlogTalkRadio. Henson would be an evangelist of improving educational curricula, by bringing kids out of their chairs and enabling a greater hands-on teaching approach. He’d bring the Muppets alive in a new and social way — a way we can only dream!
Care to share your ego below?
About Ari Herzog
Ari,
I appreciate the mention
. I also have a bunch of alerts for myself and my clients’ brands. I’ve found it the easiest way to get immediate notification about anything useful.
We recently were alerted to a client’s product getting mentioned in Examiner.com, and that made the client’s day (as well as allowed us to track the impact through sales volume for that item.
.-= New from Pinny Cohen: Car Dealer Marketing =-.
I usually use Google Alert to find idea for blog but you give me some nice idea. I will try that process to know who are talking about me and my blog.
.-= New from Arafat Hossain Piyada: Ask Google Team to analyze your site free =-.
You and Ms. Freeman, eh? You two could trade notes.
I am new to Google Alerts and I posted to my readers about how I use it to help find ideas to blog about. I never really thought about using it for ego purposes.
.-= New from Ms. Freeman: Ode to Akismet =-.
You learn a new thing every day, right?
Ego pages are good for a few things. They can have some golden nuggets of information included in them for your fans, but they can also be a source of motivation for yourself. I’ve never made a formal ego page (but I’m going to this afternoon in order to share it here
), but I do have bookmarks of the places I’ve been interviewed or mentioned.
I don’t keep doing what I’m doing to get these mentions, but I would be lying if I said they didn’t make me feel good. It can be hard to find motivation to blog when you have another full time job, but things like ego pages help me keep moving forward when I need a little extra push.
.-= New from Kyle Judkins: 10 Twitter Tools to Help You Take Twitter to the Next Level =-.
That’s actually a great idea… that page of bookmarks could almost count as a reference if someone wants to know more about how popular you are in the blogging / social networking world.
.-= New from Kikolani: Reasons to Love CommentLuv Blogs =-.
Hello,
Thanks for the tips.
I am using alerts but never thought that it can help on checking if someone is talking about me.
Just put a new alert just now.
See you around.
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I think I’ll hold off on using Google Alerts until I have an audience.
No sense crushing my fragile ego with another tool of disappointment, ha,ha..
Seems to make sense for popular people like yourself though..
How am I popular?
I’m back with my newly created Diigo ego page. It’s only got 3 links so far, but I hope to expand it soon.
http://www.diigo.com/user/kylejudkins/ego
.-= New from Kyle Judkins: 10 Twitter Tools to Help You Take Twitter to the Next Level =-.
Twitter Comment
I was convinced by @ariherzog to start an ego page in this post [link to post]
– Posted using Chat Catcher
Ari, I think if you review the Umass study on the Inc 500 you might find those companies are improving in adoption over the last 3 years.
Improving, I’m sure; but the general numbers can’t be all that different, can they?
I’ve never thought to look myself up on Google Alerts.
It’s probably been well over a year I even did a search on my name in Google. Actually, in my entire internet lifetime (15 years), I can’t recall searching on myself more than maybe a half dozen times total.
I don’t if this is good or bad. It just never occurs to me to do it, and it doesn’t even interest me enough to take time and do it right now. Wonder why that is?
.-= New from Dave Doolin: Website In A Weekend: Friday Evening – Off to the Races =-.
It seems to be cool Thought to get ideas using social media sites.. Thanks for the share..
.-= New from Rajesh Kanuri @ TechCats: Best WordPress Plugins To Maximize Your Adsense Earnings =-.
I agree with Kristi (Kikolani) great resource or “resume”.
.-= New from Keith@Need Information: Blogger Luv =-.