Hours after eating a taco salad at the Harvard Square location of the Qdoba Mexican Grill restaurant chain, I inputted a random 16-digit code from my lunch receipt onto the form at Qdobasurvey.com, answering the company’s dual call to action of completing a “guest satisfaction survey” and entering myself into a drawing to win $10,000.
Will I win the cash prize? Unlikely.
The process of filling out their survey, though, got me wondering what the company is doing in the social media space. It was easy to learn from the bottom of the Qdoba website:
I turned to Qdoba on Facebook first — and was pleased to see the company is responding to customer questions on their wall to the satisfaction of 56,884 fans.
Their tweeting @QdobaMexGrill is no different.
Doug Thielen is the man responsible for these social media initiatives and is quick to share thoughts on Qdoba online:
Listening was one of the most important parts when making our transition into social media. Using a social media monitoring program, we listened to the conversations occurring in order to see what was being said and where it was happening. With the results of this “digital snapshot,” we made a decision to focus our efforts on Facebook, Twitter, and YouTube. After getting involved in social media, we realized the importance of extending our efforts with each regional franchise.
Listening has paid off, if their replies on Facebook and Twitter mean anything.
Now, if I can get some of that cash prize…