Extracting a sentence from a larger article about Twitter and marketing, April Dunford writes:
I never post a blog post without tweeting about it a couple of times because frankly, if I cared enough to spend the time writing it down, I generally care enough to share it.
I wonder if she also thumbtacks a printout of each blog post on the bulletin boards of every coffeehouse in town. I wonder if she faxes a copy of that printout to every church and media organization, and calls all of her friends to click over and visit. I wonder if she creates a video and uploads it to YouTube after every blog post, too.
I am writing tongue-in-check here, but my sarcasm is not far from what Penelope Trunk opined two years ago about the importance of unmashing the mashable:
It’s clear to me that blogging is best for expressing big ideas. If you can’t convey new ideas on your blog, then you probably won’t get a lot of traffic. And most blogs that do well have a single theme and the audience can depend on the theme dictating the content of the blog. But Twitter is not good for fleshed-out ideas. I see people using Twitter for a lot of stuff, but not for fleshed-out ideas. And Flickr is good for expressing passion. Way better than, say, Twitter.
So it strikes me as really lame that we have such a wide range of media at our disposal yet people are using that range to convey the same aspect of themselves: the personal brand they are creating for social media.
To April’s credit, she is not an ignoramus by tweeting links to her blog posts because she is also interactive, replying to people.
But, wait. Hold on. April also links to her recent tweets in the sidebar of her blog, causing me to return to Penelope:
When I started doing Twitter, I put my Twitter feed on the sidebar of my blog. It seemed smart: more content means more traffic, and more traffic is good. But after two weeks of Twitter, I removed it. And then, when I was blogging about important topics like ditching Hebrew school as a career harbinger, commenters asked what happened to my Twitter feed.
Well, the Twitter feed is right here on Twitter. Just like my LinkedIn profile is on LinkedIn, and the potted plants I’ve collected on Facebook are on Facebook. Because mashing our social media together for the purpose of marketing one feed to another dilutes the value of social media. If you express yourself in the same way on a blog and on Twitter, then you don’t need both.