I don’t remember the date when I shifted this blog from writing about everything under the sun to focusing on strategies and tips on social media marketing. I am guessing it was sometime in the second half of 2008.
To what end should I continue writing such strategies and tips?
To what end should I write about stuff I want to write about, even if it doesn’t fall under the above; or write stuff that is more defined as that which I think you might want to read and share more frequently? If you asked me, I’d respond you should write about whatever you want to write about; and if it doesn’t fall under a pre-defined umbrella, so what. Would you say the same?
I’m having growing pains with this blog and how I want to best complement it to my business that I’m amid overhauling. If you were doctor knowing what you like to read, what would you prescribe?
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I can’t really answer that question for you, Ari, as I’m finding myself in the same boat lately and was going to post a similar post soon. Frankly, I’m just bored with writing about the social web and/or similar things and am feeling like I want/need to take a new direction. Personally, I read you because I like you and your style of writing, regardless of what you’re writing. If you want to stick with what you’ve been doing, great, but I’m not opposed to reading something completely different from Ari Herzog.
You should write about what’s fun for you, and what’s good for your business strategy. I don’t think there is any harm in mixing up the content here, and perhaps it will bring in new readers who may be interested in working with you.
Well, if you are asking me what you should write about, then maybe I should write your blog for you…..
.-= From Keith to you: Livestream Weekly Blog Tips Show =-.
You say you’re in the middle of overhauling your business that could be the focus for the short term whilst you wait to get it up and running, afterwards you could move to blogging about the new aspects of your business or like Adriel says what’s fun. If you are interested people will find you interesting.
I suggest that you could explore another area that interests you. This would bring back to you the fun of writing and could also prove good for business. Why not bring in freshness. Your tiredness could reflect in your writings and you may lose traffic gradually. Think about it!
I’ve always believed that the thousands of blogs about social media and blogs and such are just joining in the hype (whether that’s a bad thing or not). It as said that in a world where information flows so fast (as it does in ours), it is better to repeat things and often. But from what I’ve seen, 20,000 blogs about twitter, facebook and blogging is just a bit much.
We say it’s ok for people to start a blog about their favorite hobbies (even though other people already have) because of that rule I stated above, and because, generally, there aren’t already 20,000 blogs about that hobby. You could write about advertising or marketing, because we always need updated examples of how people are advertising and marketing, but we don’t need new 20,000 examples of how people use Twitter – it’s over kill.
My thoughts on Social Networking is that they are tools to help us live more productively – like a car. We don’t need blogs about using cars because everyone generally knows how to use a car. And, while having blogs about maintenance on cars is important, we don’t need tons of blogs about that, either. In the opposite way we have a huge percentage of blogs dedicated to new web technologies, and so we’re actually missing out on a lot of great information out there about topics other than these ones. What if 19,000 of those people started writing about their cities, or their favorite hobbies, or something else entirely.
Why, that would make the Internet just that much more valuable.
.-= From Tim Stiffler-Dean to you: On Immovable Objects and Unstoppable Forces =-.
Th answer depends entirely on how niche specific the blog is, as most will lose the readers they have by suddenly switching. You on the other hand already write on multiple topics, so it seems it wouldn’t matter much if you added some….taking some away might be a different story.
.-= From Dennis Edell @ Direct Sales Marketing to you: Will DEDC Comments Remain Do-Follow? It’s Up To YOU! =-.
Hi Ari, something worth considering is whether you are targeting a specific market niche. There are so many small businesses right now trying to figure out what social media is, how it can benefit them, and then how to do it. Do you think it would make sense to target certain types of small businesses, make the connections with them through Twitter, Facebook, LinkedIn, etc., and then ask them what they need to know about when it comes to social media? Just a thought.
I can relate to what you’re saying; you just want to write about what interests you. I know that’s something I struggle with all of the time, but my social media “advisers” keep telling me that I need to stay on task. In my case, that’s giving human resources tools to small business owners.
Thanks, folks. I’m reading and digesting your thoughts…
You should just focus the content towards areas most important and you feel your visitors will want to learn about and also stuffs that you are interested upon!
Having the advantage of being able to look ahead at the direction you’ve taken since this post, I think that you’ve done a nice job addressing social media/marketing, which is challenging in a realm where there is so much content overlap, and seemingly very few angles to meaningfully contribute.
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