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November 13, 2009

Amber Naslund researched social media job vacancies and, among her findings, wrote: In my research, I saw several job descriptions (most, frankly) that focused heavily on how social media benefited or could impact the company and their aims to be better known. They were largely focused on tactics and tools, and few actually referenced anything [...]

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Status Update War: You Decide the Winner

December 27, 2008

Sparked by Adriel Hampton who suggests numerous ways to promote online content, I started thinking about status updates. You know what a status update is, right? It’s really no different than your response when your mother asked about your day at school. “It was fine, Mom!” “Fine? What does that mean?” And you dished. In [...]

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Britney Spears Bares All – Are You?

December 3, 2008

Britney Spears celebrated her 27th birthday yesterday. You may already know this. But did you know her official birthday party video at a British nightclub on November 30 has been viewed on YouTube over 400,000 times and commented by 500? By contrast, President-elect Barack Obama’s official YouTube video of his Election Night speech at Grant [...]

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What’s the Objective of Facebook?

October 6, 2008

“Facebook gives people the power to share and makes the world more open and connected,” the company evangelizes about its social network. “Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet.” Is that its objective? [...]

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