The advent of social technologies and web tools are transforming the business landscape.
It used to be that business leaders assembled in conference rooms at 9 a.m. to talk about their competition and decide how to develop and design the next product. Today’s business leaders, cognizant they can’t generate sales leads without customers–many of whom are complaining and offering suggestions 24/7–are engaging with their audiences and creating social software tools and online communities to crowdsource and improve upon.
Perusing Wikipedia’s definition of Enterprise 2.0, that’s clunky.
As I indicated two weeks ago, if Government 2.0 involves involves using social media and the real-time web to make a smarter and informed government, then Enterprise 2.0 illustrates why corporate missions are in a state of flux. Namely, E2.0 describes the processes that Forrester Research’s George Colony has argued for years: business technology needs to be the new face of entrepreneurialism.
By means of a case study, here’s Dominique Hind’s presentation on Dell’s Ideastorm:
Techweb granted me a media badge to attend last week’s Enterprise 2.0 conference. I met many fascinating people who I previously knew electronically only–from Comcast’s digital director Frank Eliason to Allysis’ president Ethan Yarbrough (see his guest post here)–but I didn’t learn much.
Gil Yehuda is writing a great series about his learning experience at the conference–here’s his first part–and while I scribbled an assortment of quotes and phrases to take away and expand upon, I found many of the presenters either repeated each other or spoke at length about their companies and little about their industries.
Whether I attend a conference as a speaker or blogger, I like to learn something in person that I can’t learn by stringing keywords together in a search engine. Yet the latter is what I experienced. My notes will be the subject of tomorrow’s blog post…
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I look forward to tomorrows blog post. Taking your business to a new level constantly is tough, it takes patience, hard work and positive thinking. I like the following quote:
Obstacles are those frightful things you see when you take your eyes off your goal (I don’t know the author)
Excellent videos above…thank you for the share. Its really amazing to see how Web 2.0 and all of its glory is starting to truely shape organizational strategy. Its sort of like the wild west though at this point, everyone claims they know where the gold is….but its not so simple.
@David
Going to seminars is great for meeting new people in your industry. Why wouldn’t you want to meet people just like you? Who knows, you could even do a JV for like 100-grand?
With the emergence of social networking media, a lot of conferences have been held all over the world to attract users from using their social sites. Internet marketing strategists too, use this medium to promote their ideas or products to their potential prospects.
Thinking outside-the-box and finding new, unconventional ways to deal with challenges can be helpful in other areas of your business as well. Encourage your various departments to hold informal brainstorming sessions as a way to resolve issues or increase business. By creating a safe environment for them to make suggestions, you’ll be tapping into your number one resource – your staff. Since they’re on the “front lines” in their respective area each day, your employees are likely to have practical insights into how your business is doing and where – and how – to make improvements. This will also make it easier to identify your team’s top performers and thought leaders at review time.
Many businesses that are based online or in real life have their own Facebook or Twitter profiles, which allow customers to become friends or fans of them. In this case, the importance of social media such as these networking sites is that they allow you to have access to your client’s interests, by browsing their profiles, as well as allows them to have full access to what you want to share with them. The most successful ways to make use of this is not to make your profile seem too business-y. It should not look like an ad in the yellow pages, for example. Internet marketing is far more subtle than that.
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