How many times have you seen any of the following concepts in relation to social media and its versions?
- Web 2.0
- Business 2.0, Enterprise 2.0, Government 2.0
- Sales 2.0, PR 2.0, Hiring 2.0, Education 2.0
- Library 2.0, Classroom 2.0, Museum 2.0
- Mobile 2.0, Electricity 2.0, Gas 2.0
- Campaign 2.0, Voting 2.0
- Publishing 2.0, Identity 2.0, Women 2.0
The list goes on and on. If you’ve never heard of one, bring up your favorite search engine, copy and paste, and voila! You can read all about it.
To save you the trouble, and in reactions to 1) recent articles by Lidija Davis of ReadWriteWeb on semantic web advertising and by Jamie Scheu to stop versioning the web and 2) a challenge by Brian Clark of CopyBlogger to create a catchy headline a la PC World, I share with you 10 reasons why versioning the web is silly, using Web 2.0 as an example:
- People understand “the web.” Keep it simple.
- Show me a common definition used by consultants, specialists, vendors, and technologists.
- Unless Web 2.0 can be defined without context to Web 1.0 and Web 3.0, stop using it.
- There remains a large digital gap worldwide, as many countries (and urban American cities) lack broadband access, without which most web applications are meaningless.
- Can you explain Web 2.0′s history without mentioning Tim O’Reilly who coined the term?
- High schoolers and other digital natives in my town use Facebook, but never heard of Web 2.0.
- My grandmother reads about eBay and Amazon, but the Denver Post doesn’t cover stories on Web 2.0.
- Wait until every member of society can depress the Jeopardy! buzzer at the same second to ask, “What is Web 2.0?” in response to the answer, “This concept describes the Internet as a business platform and not merely a service.”
- Wait until David Letterman devotes a “Top 10 Reasons Why Web 2.0 is Great” list.
- The moment you agree Web 2.0 makes sense, you create 2.0 versions for everything else. See how silly it is?
Do you have any other reasons to add to this list? Or do you think this list is silly?