Meet Agency3, with the following self description: “A Boston web design and development firm. We build great websites and provide hosting & email marketing tools.”
I’m sure they’re great at walking the walk but they are terrible at talking:
There are 3 problems with this front page design:
- First, the company’s greeting never changes: Hi, Nice to Meet You. It’s nice to meet you too, Agency3, but if I’m a customer of yours (or a prospect) and returning to your site, you should be happy to see me, not meet me.
- Second, in today’s marketplace, websites are not necessary to compete because they are constructed as marketing copy and not conducive to enriching the customer experience, echoed by the greeting above. I’d rather be “met” by a company in a dynamic environment — such as my blog or on a wiki or online bulletin board or Twitter — and be sold on the idea of buying a product than by browsing a site on my own.
- Third, why should I subscribe to a company newsletter without a link to a sample issue? What safeguards can a firm assure me that my email address will only be used for that newsletter and no other corporate communication? Moreover, can I opt to receive it by RSS? How many web design firms that offer newsletters know about RSS?
But, wait. We have a blog!
It is true that “Business Blogging for Web Success” includes useful advice for companies to follow:
- A blog can drive more targeted traffic to their main site.
- Blogs make it easier to gain return visitors.
- Blogs allow one to easily gain expert status amongst a target audience.
- Blogs are user friendly and inexpensive to boot.
- Business blogs are easier when it comes to upkeep.
But the final bullet is where Agency3 fails:
Blogs have comment sections where readers can leave messages for you to let you know they liked what you said in a post or to add their own thoughts on the topic at hand.
If you scroll down the list of recent Agency3 blog posts this fall, you’ll see zero comments on every post — barring one, where I posted a comment last month and asked a question.
The company neither responded to my comment nor emailed me (despite requiring the input of my email address).
Agency3 is great at walking a company through web design…
But it fails horribly at talking the talk.
Maybe I’m being too harsh. What do you think? How could it improve?