Comments are the lifeblood of most blogs, especially those of us who write about social media. (Some marketers like Seth Godin opt not to enable commenting, but like them or hate them, he has his reasons.)
While my peers and I would continue churning content even if nobody adds comments, we get a thrill of excitement and a boost of the ego when we see someone was inspired enough to take five minutes out of their day to say something and create a conversation. It is for this shared excitable and egoistic reason that we enable comments, hoping someone like you would add a comment. At least, that’s my thought.
“It seems odd for those writing on social media or the future of media and brands, and how it’s now about brands having transparency and two-way communication, not to have comments,” wrote Rick Hardy in a comment to Mitch Joel last year.
But it’s more than merely offering the ability to add a comment. It’s also about allowing anyone to add a comment without requiring them to register to add a comment.
By way of example, I confess to asking you to register on AriWriter last night — though I changed my mind five minutes later.
Taking a look at the first comment of yesterday’s article about electromyography, you can see what you were faced with had you visited around 7 p.m.
If you clicked the “log in” link, you would see a new page showing this:
I thought that would be cool. I thought Everton Blair was on the money when I found his August 22, 2009 blog post about adding Twitter and Facebook support to WordPress. I thought it would be a nifty addition to enable you to connect to my blog with your Twitter or Facebook account, or through a profile on Yahoo, Google, Blogger, or OpenID. I thought the RPX plugin would be a great way to allow you share your comments with your friends and colleagues on those systems.
But I was wrong. I remembered when you left me almost 30 comments in November 2008 reinforcing each other about disliking comment registration systems. You didn’t want it then and I presume you don’t want it now.
Everton Blair didn’t want it, either. A day after installing the plugin, he removed it and switched to Disqus instead. Like Danny Brown’s reasons for switching from Disqus back to the default WordPress commenting system, I figure I’ll stay put where I am, stay away from login scripts and seek out other ways to extend the conversation.
I had to try it. Curiosity got the better of me, if even for five minutes.
Do you forgive me?