In response to the positive feedback from my March 2009 workshop in Washington, D.C. on the importance of government agencies to run measurement benchmarks and analytics before launching social media campaigns, Andrew Krzmarzick and I are tag teaming again this fall for two more 3-hour workshops–in Chicago on September 14 and back in DC on December 7.
With the title, “Measuring the Impact of Social Media and Determining Next Steps,” here is the abstract of our Chicago workshop, which unlike March’s on the final day, will be held as a pre-conference training on the first day:
Whether your organization is identifying or implementing social media tools, measurement is a critical component for government agencies. Benchmarks and metrics play a key role in gaining stakeholder buy-in and answering questions, such as “Were we successful?” and “Did we achieve our goals?”
Building upon the current measurement frameworks to evaluate government websites, this workshop will invite you to:
* Review several evaluative techniques and their pros and cons
* Explore and compare social media endeavors of governments around the globe (including, but not limited to, initiatives in the United Kingdom, Finland, Malta, Australia, South Korea, and Singapore)
* Learn how to develop a tailored measurement framework in your agency
* Apply the framework to a scenario in real-time
This session will be highly participatory, engaging participants in an exploration of best practices and brainstorming. Using Government 2.0 tools such as Twitter, Facebook, Flickr, and YouTube; and learning in real-time from sites such as USA.gov and Europa.eu, you will walk away with a clearer understanding of what government agencies are doing, how citizens are getting engaged, and what you need to do next.
For the Chicago conference, the Advanced Learning Institute is offering a 50% early-bird discount–if you register before July 31. You can still receive half-price off beyond the 31st but the fees increase. You need to mention my name in your ALI correspondence to receive the discount.