I started blogging in 2004 on a LiveJournal site when I wrote about everything under the sun. It was an online diary. A true web log of my thoughts.
I’m thinking of going back to that kind of blogging, to be free of topical constraints. However, I recognize that I’ll never grow a target audience unless (most of) my writing is focused. If so, what to focus on? My 2016 concept of 3-pronged blogging is outdated.
And in an age of social media when nobody has time or desire to read long-form content on a mobile screen, maybe I should aim to write content (and any content, at that) that can be easily digested on that screen. Gina Bianchini suggests I launch a deep interest network, or an online community beyond a blog.
Deep interest networks – native mobile and web communities branded for your purpose and interest – are rapidly overtaking blogs as the most effective way to reach an audience, grow that audience, generate revenue from that audience, and allow that audience to build relationships with each other around the things that are most important to them.
I don’t know what I’ll do with my blog and/or how this place should complement other online properties. What do you think?