This is written by Christopher Roberts.
Why does anyone bother guest blogging?
What’s the point of it?
Guest blogging is very important for both the blogger and the blog they are guest blogging on.
Why is it important for bloggers to guest post?
Many bloggers don’t see the point in guest blogging and it baffles me!
There are so many reasons why you should guest post every so often.
1: Guest blogging gives you a new perspective.
Ask anyone who has written a guest post before, and they will tell you that there is something different about writing for someone else.
When writing for others, many people actually find that they try much harder when writing. I know some who verify facts 1,000,000 times before their guest posts, but half as much time on their own blog!
It’s sort of like your house. You do what you want in your own house, and expect others to accept that. If however you go to a friends house, you do things there way, you respect their rules. You are still you, but you are a different version of you!
2: You learn more about yourself.
When writing on another persons blog, many authors change their style – slightly or completely! Guest blogging really makes you evaluate the way you do things; how you write, where you put your pictures, if you have any other media, who you link to etc.
Want to discover a whole new dimension to yourself and the way you write/publish content?
3: Advertise yourself.
When you guest post on a popular blog, people get to know you.
People look out for you in the comments.
People follow your links and check out your other work.
Some bloggers that I met on the blogosphere have a fantastic and unique style, and it’s often through guest posts that I find their blogs. If someone likes your content and/or writing style, they will research you.
4: Get keyword rich backlinks to your website/blog.
If you don’t own a site, you can probably skip this point.
If you do, you can link to your content (where relevant and within reason) that you have written on your own blog and around the blogosphere. You can link to your friends and choose the keywords. Blog authors don’t mind, as you are providing them with great content, and merely linking to great resources.
Why is it important for blogs to encourage guest posts?
But what about blogs like Ari’s? Why does Ari encourage you to guest post via the Friday Feature series?
Some bloggers (not Ari) need guest content to keep them on track. I know a few bloggers who have been slipping away from their niche, and a short guest post has set them right back on track.
Guest posts also show blog authors what sort of content people expect to see on their blog.
Articles by guests also help to add diversity and greater depth to blogs. Sometimes a guest blogger is an expert of great ideas; other times, having a ‘weird and wacky’ guest author can add new fire to a blog.
Be warned, though:
Blog owners are careful because some people submit content which isn’t up to standard or is unoriginal. Bad guest posts can destroy a blog by turning off readers and harmful duplicate content in SERPs.
Here are 4 great blogs to contribute guest posts:
Blogcritics: Diverse blog accepting content in many areas.
Dragon Blogger: Justin Germino writes about technology and entertainment.
Lillie Ammann: Writing about literary, faith and life.
Windows Talk: All about PCs and great giveaways.
A final note…
I hope you are now motivated to guest post if you haven’t before, and if you have, do you think what I am saying is true?
Get out there and start guest posting!