This is a guest blog post by Daniel Offer. He writes for a Facebook chat application called Chit Chat.
It’s so common that it’s practically proverbial. A person has a great idea, and the motivation to start a blog suddenly dawns upon him. He starts with energy and verve, posting several times a week—or even, would you believe it, every day. He begins to gain precious followers, people who appreciate his facility with words and want to be part of the growing discussion.
Slowly but surely, burnout begins to creep in.
Pressures from his daily life begin to take over and consume the hours that were once devoted to fiendishly pounding out a new, witty blog post.
His followers, somewhere out in the vast land that is the Internet, wonder what’s happened. They muse, “Where is that unique, interesting, provocative voice I’ve enjoyed tuning into every day for the past three weeks?”
And then, the realization comes to them. He wasn’t in it for the long haul. The site is now lifeless and lost in the annals of the blogosphere.
If you’re a blogger, don’t let this happen to you.
If you’re serious about your blog gaining popularity and credibility online, it’s something you have to maintain on a regular basis.
Think of your blog as a pet. You wouldn’t let your dog go hungry or refuse to take it for a walk, now would you? (And if you did, that dog would certainly let you know its displeasure…) So don’t do that with your blog.
Nurture it. Let it grow, flourish, and live up to its potential—the very potential you were daydreaming about as you typed your first post.
Keep in mind some of the consequences of neglecting your blog:
Loss of interest = loss of traffic
When once loyal followers find that you’re no longer updating your blog, they’ll lose interest and move on. After all, if you’re not interested in communicating with them, engaging their desires and curiosities, why should they stick around for the day you wake up and choose to start doing so again (if ever)?
Why should they keep telling their friends?
Soon, they’ll stop checking for updates. They’ll forget about you altogether.
And this loss in traffic, if you’re monetizing your blog, means a loss in earnings.
An instant bad reputation for your brand
God forbid that word should spread about your neglected blog. In fact, the more likely scenario is that no word will spread at all—because nobody’s hearing about it or talking about it. It’s out of sight and out of mind.
And in today’s fast-paced cyberculture, if you’re not on the ball with regular updates and consistent marketing, you’re out of the game.
When nobody’s talking about your blog or website—or worse, when people begin to actively avoid it—you can be sure that you’re in a dark, lonely corner of the web.
Demotion in the search engine rankings
Search engines love to see updated, fresh content.
It means your website or blog is relevant to what’s going on in the world, and in tune with what people are curious about and need today.
Unfortunately, when blogs are neglected, they progressively get lost among the teeming millions—no, billions—of websites out there. And that spells doom for any hopes of online popularity.
An ounce of prevention is worth a pound of cure.
Be consistent now, and you won’t have to redouble your efforts later to regain a following. However, if you’re guilty of neglecting your blog or website, and you’ve already felt the harsh effects of such wrongdoing, there’s a way to fix it. That is, simply—start focusing attention on your site again. Treat it like a good pet, or better yet, a priceless child. It needs nourishment and care for it to grow into what it’s meant to be.
If you start showing a renewed interest in your blogging efforts and have new and fresh insights to offer once again, the potential for finding new followers rises once again. There’s no shortage of people looking for things to do and read on the web, so court them once again with fresh and innovative content.
The takeaway is simple
If you’ve got a blog or website, pay attention to it. Don’t let it get lost in the shadowy halls of the Internet, never to be found. It was born from a desire to make some sort of positive change in the world or to provide valuable goods and services.
Your site was made out of great intentions and big dreams.
It deserves some love.