I miss reading and commenting on blogs. Last summer and into the fall, I used to it every day, an hour here or there. I enjoyed the commenting I did on people’s blogs, and I presume they enjoyed the reciprocal commenting back my way.
But you know what happened? Twitter got in the way. I twittered incessantly over the winter. It took over my productivity and time management reserved for blog reading and commenting.
While I continued to read and comment on this and that blog, it was nothing to the breadth I previously did. The shift also occured here on my blog, as there were less blog posts to reference when introducing new material.
So, it’s time to make another strategic change to affect both the blogs in my RSS reader and the people I’m (re)following on Twitter.
To help explain why, I point you to one of my favorite blog posts written nearly a year ago by Penelope Trunk about unmashing the mashable:
Each of us is multi-faceted. With a selection of media to choose from, we can express different parts of ourselves in different ways.
It’s clear to me that blogging is best for expressing big ideas. If you can’t convey new ideas on your blog, then you probably won’t get a lot of traffic. And most blogs that do well have a single theme and the audience can depend on the theme dictating the content of the blog. But Twitter is not good for fleshed-out ideas. I see people using Twitter for a lot of stuff, but not for fleshed-out ideas. And Flickr is good for expressing passion. Way better than, say, Twitter.
I miss their blogs. I miss them. While it’s true I follow most of them on Twitter, I don’t gain the same value to learn and share from.
In recent days, watching the Twitter stream of the relative few people I follow, I saw a lot of chit-chat and haphazard replies. There’s nothing wrong with chit-chat, per se, but some people socialize on Twitter far more than others. I’d rather read people’s thoughts about social tools and technologies, perspectives on media relations and product marketing and journalism, and insights into narrowing the digital gap and improving civic engagement.
So, this is what I’m going to do: In the coming days, I’ll once again unfollow a large segment of the people I’m following; people I’m following solely because I enjoy their blogging perspectives, and I’ll focus on their blogs, not their tweets. I’ll unmash the mashable, following and engaging with certain people in a manner that makes most sense to me.
I’ll add new people to my Twitter stream, whether folks who don’t blog or so-called thought leaders in this industry or that, people I can learn from who I don’t really know. I’ll also use Twitter less for chit-chat and more for networking. Yes, both are intertwined but it’s harder to chit-chat without having a relationship so I will start fresh with many people.
I will also trim my RSS feed reader big time. Right now, I’m following over 100 blogs. Way too many; and a good 40+ I haven’t read in several weeks. I’ll say goodbye to those blogs and maybe follow some new blogs, gain a new perspective into people, places, and concepts I never knew existed.
Chalk it up to a new strategy to emerge from the past and bring balance to blogging and tweeting. Along the way, I’ll share my strategies and tips with you, lessons learned, and case studies to take away.
There is no correct way to blog and no correct way to tweet. Here’s to exploring the brave new world of the intertubes together.