Some 16 months after comparing seven hotel chains’ websites and observing which had noticeable social media presences that were visibly linked on those sites, Best Western continues to take top honors.
You may click the image to zoom.
The Four Seasons arrives in second place for me, because of small-font Twitter and Facebook text and icons near the bottom.
Clicking the text and icons (which I think should have larger fonts), they redirect to inside pages of every global location you can either follow and tweet or like and share. Their social media page also references a YouTube channel, iPhone applications, and a custom short URL. Have a look.
Marriott takes third place, mainly due to Bill Marriott’s blog which has links to three Twitter accounts.
Hilton takes fourth place because of their Twitter (@HiltonOnline) and Facebook pages that rotate in and out in the bottom left of the website. I wish these links didn’t rotate but were placed side-by-side like the Four Seasons in a static location.
Sheraton, Holiday Inn, and Days Inn round out the seven websites I looked at — and these three have zero social media references on their websites. None that I could find, anyway. I also place them in this order due to their user-friendliness and not overwhelming me when all I want to do is book a room.
Thoughts? Do you like these?
If your favorite hotel isn’t highlighted above, let me know what it is and whether social networking sites are linked therein.