Recalling the many ways people describe Twitter, the general tone revolves around people gathering around water coolers, coffee shops, airport terminals, business association meetings, and riverways to inform, delight, and share tips and updates on this thing called life.
Unlike Facebook, MySpace, LinkedIn, and other social networks, Twitter is essentially synchronous, enabling anyone who wants to engage in the same conversation at the same time.
Facebook, despite its popularity of status updates, walls, and group messaging, is asynchronous. This is not a bad thing, but it is near-impossible to gauge the relevancy of what people are writing on one wall compared to another wall. (Every Facebook member has a virtual “wall” where others can scribble graffiti messages to be read by any friends of that person.)
When a lot of people tweet about the same issue, there’s a sense of relevancy and trending increases:
I tweeted about Madoff, HubSpot, Santa, and Xmas today. But I did not tweet the other topics. They weren’t relevant to me, nor did I notice those keywords from people I follow.
What if you could check whether your tweeting is hot or cold, compared to the trends?
Twitemperature ignores meaningless points of measure like number of followers and number of people you are following, and instead focuses on what you’re actually saying, now. We poll your last several hundred tweets and score what you’re saying against what everyone else is saying in current hot conversations on Twitter and elsewhere.
I ran it a few minutes ago and measured a blistery 32 degrees Fahrenheit.
By contrast, @CNN is 19 degrees while @HuffPost is a red-hot 138. One way of interpreting this data is CNN is tweeting news stories, but they are not keyword-rich; whereas the Huffington Post is being echoed around Twitterville.
It’s a neat concept, don’t you agree?
Hat tip to the Business on Twitter blog