I created my Amazon account in 1998.
Every time I search for a product, I sort the resulting list by average customer reviews. This enables me to peruse how many total reviews were written and which percentage gave four and five stars. Then, I click into product description pages and scroll down to read other people’s reviews.
If one product has fewer reviews than another product, I buy the item with more reviews. The first product might be better; but reviews are forcing my spending habits. I’m not alone. A 2017 article about the $400 billion online reviewing industry indicated that 50% of shoppers relied on Amazon for reviews.
Because I spend a significant amount of time to read what random people think about a product, it’s strange that I never wrote my own reviews.
Once I determine what to use for a handle, I’ll start writing reviews for all of the products I’ve ordered during the pandemic.
My latest delivery was an 8″ ring light tripod that I’ll use to illuminate Zoom meetings. There’s already over 22,000 reviews; but mine isn’t there. After unpacking the product and trying it out, that will be my first review.