Over the past week, I attended a series of events in the Boston area encompassing the social web that helped explain the why and how for businesses, organizations, and individuals to shift their mindset from knowledge management to knowledge sharing.
I met many fascinating people and wrote many pages’ worth of case examples and other tips for success that I hadn’t considered. I need to digest the information, and will write more in future articles. For now, I want to provide you with some key quotes as part of my weekly roundup series.
Key quotes from the New Marketing Summit
- “Think like a publisher, not a marketer.” – David Meerman Scott
- “Social media offers new opportunities to activate…brand enthusiasm.” – Stacy DeBroff, founder and CEO of Mom Central
- “Hook into someone’s flow [via corporate postings of photos, videos, and other content on web streams before a new product is released].” – Bill Cava, chief technology officer for Ektron
- A website “should be a holistic experience channel.” – Darren Guarnaccia, vice president of product marketing for Sitecore
- “If content is king, then conversion is queen.” – John Munsell, CEO of Bizzuka
- “[The youth] can steer you in the right direction.” – Freddie Laker, director of digital strategy for Sapient
- “Blog policy at Microsoft is just two words: Blog Smart.” – Lawrence Liu, director of platform strategy for Telligent
- “New marketing is about the relationships, not the medium.” – Ben Grossman, founder and chief strategist for BiGMarK
- “In the absence of communication among your customers, advertising rules.” – Don Peppers, founding partner of Peppers & Rogers Group and 1to1 Media
- “By creating compelling content, you can become a celebrity.” – Paul Gillin
- “Most [PR] agencies are a waste of time and you should fire them…I will never have a separate budget for new marketing.” – Alan Scott, chief marketing officer for Dow Jones
- “Email marketing [with nothing else] will lead you down a really bad road.” – Chip Terry, vice president and general manager for Zoominfo
- “You are in the findability department. The marketing department is dead. I don’t even know if that is a real word. Findability.” – Todd Defren, principal for SHIFT Communications
- “The Internet is the biggest psychological and social human experience…We make encouraging viral activity.” – Cynthia Gordon, vice president of new media marketing for Universal Orlando Resort
Over 300 people from around the country attended; and many of us sent live Twitter messages throughout (and subsequent to) the summit. You can read pages and pages of short notes with the #nms08 Twitter tag.
Key Quotes from Social Media Club Boston
I didn’t bring my notepad with me (was tired from writing all day at the New Marketing Summit) but a few of us live tweeted from the event under the #smcboston tag.
The three panelists were:
- Peter Prodromou, executive vice president for the Racepoint Group
- Jay Welz, assistant director of online marketing for The Jimmy Fund at Dana Farber Cancer Institute
- Myles Bristowe, president of the Boston chapter of the American Marketing Association and chief marketing officer for Commonwealth Creative Associates.
Key Quotes from Social Media Breakfast Boston
Founded in Boston last year by Bryan Person, the organically-grown networking breakfast is now global. After Bryan moved from Boston to Austin, it was taken over and is currently run by Robert Collins, a vice president for SHIFT Communications.
The two-hour event began with networking amid pastries, fruit, juice, and coffee, followed by a panel discussion and Q&A, and followed by more networking.
- “Social media is not a media. [The key is to listen, engage, and build relationships.] – David Alston
- “It’s quite scary for people to talk publicly about the things they are doing.” – Jamie Pappas
- “Just use it…as long as you know what you’re talking about.” – Peter Kim
You can read Twitter notes from the approximate 60 attendees with the #smb9 tag.
If you were at any of the events, do you have any more “best of” quotes to add? I took notes by many more speakers and other people I networked with, but I didn’t explicitly quote them as I did the people above. For instance, I scribbled copious notes by C.C. Chapman, Christopher S. Penn, and Matt Peters, but they will be the subjects of future posts.
If you are reading about these events for the first time, do you have any thoughts you’d like to share?