Because of multiple hats I wear, it was frustrating to appeal to different audiences at the same time. But then I emailed Jonah Lupton about his perspective of following 809,000 and being followed by 738,000; and something he said struck a nerve.
I follow lots of people because it’s a way to get noticed. People are more likely to follow me if I follow them first. At the end of the day, Twitter is a marketing tool so having more followers does create a more valuable resource for me.
For years, I was afraid of following too many because I didn’t want the people I cared about the most to get drowned by others. Because I started looking at lists in a different light in 2014 than in the past, it’s now irrelevant to me how many I follow.
These screenshots portray several correlations that led me to change my tweeting habits.
It is irrelevant if I follow a hundred, a thousand, or a hundred thousand — as long the people that matter are in specific lists. I continue to look at my lists before I look at the bigger feed of news and updates from everyone.
Same story on Google+ and Facebook. All of my FB friends are in a list, e.g. family members in one list, local neighbors in another list, regional friends in a different list. I don’t look at every list every time I use Facebook; but I peruse through the lists, on average, more frequently than I scroll through the bigger news feed.
By following more and curating everyone, I find order in chaos.