Dog trainers and mental health clinicians are separately listed in the Yellow Pages–despite differences in their distinct service offerings. This begs the obvious question: Why are they each in the same color-coded telephone book? Shouldn’t both sets of professionals be categorized under different headings–with different associative colors?
A comment on an eight-month-old blog post about paradigm shifts reminds me of the subject matter of dog shit and depression. If you think logically, the color yellow has no bearing on fecal matter nor “feeling blue.” Shouldn’t dog trainers, veterinarians, and the like be grouped under the color brown; and mental health workers be more, well, blue?
Echoing an image I pasted in that December 2008 blog post, here’s a rendering of how a Dubai advertising agency opted to reinvent the Yellow Pages:
If you are currently listed in the Yellow Pages or any other universal directory, whether online or off, where every entry looks the same, how would you disassociate yourself and recreate yourself?