There are three types of online personas, if Lindsay Stough is correct, and they are divas, experts, and observers.
The Divas – Divas want to be heard regardless of the message – it’s quantity, not quality, that they seek. Their aim is to saturate your Twitter stream or your Facebook newsfeed to the point of annoyance. Divas will more than likely participate in every online platform available to man, so they can spread their message as far and wide as possible.
The Experts – This persona speaks only occasionally, but when they do, everyone stops to listen. They are held in high esteem by their peers and are more than happy to answer any questions posed to them and give advice.
The Observers – This is the online persona that simply watches. They will follow you on Twitter, but never tweet and become a fan of your page on Facebook, but never comment. They are the voyeurs of social media.
If you add a comment below, you are not an observer. If you have your own blog, you are not an observer. Yet it is the observer who is the most important social media persona — because the successful one matures into an expert and the unsuccessful one becomes a diva.