In a comparison of 15 twittering hotel chains, Guillaume Thevenot shows you screen shots and lets you decide which company has the right mixture of broadcast information and customer engagement.
But what about the corporate websites? Of seven hotel chains I picked, three make the cut for telling you they use social media. See if you can spot them. Click any image to zoom:
If you guessed Best Western with its easy-to-read social media sites listed horizontally at the page bottom, chairman and CEO Bill Marriott’s blog link in the left quadrant, and the Four Seasons on Twitter in the bottom navigational bar, you’re right.
I like Best Western’s layout the best. Pun unintended.
The above screen shots are inspired by Four Seasons Palo Alto marketing director Kelly Nelson who talks to Robert Scoble in this enlightening video about how and why the Silicon Valley hotel uses social media.