April taught me to follow everyone on Twitter.
No, that’s not fair. Jessica, Jonah, and their friends taught that lesson.
Nevertheless, I am following more people and things (companies, landmarks, etc.) on Twitter today in May than I did in the past year.
Observing the number I follow today vs the number who follow me — and considering the decrease in followers is largely due to my forcing inactive accounts to unfollow me — the fact I am following thousands speaks volumes to my 2014 desire of finding order in chaos.
A small percentage of those I follow are manually added to a list. I have many private lists but here’s a public list of social builders, for instance. If you want to see what social media managers are tweeting, subscribe and follow this list.
I also use lists on Facebook where everyone is on one. That’s right, every single one of my FB friends is on one list or another. Cousins are on one list, regional people are on another list, global people are on a third. I maintain about a dozen lists on Twitter (and follow others’ lists) and I maintain about a dozen lists on Facebook.
On both sites, I look at some lists daily and others occasionally. My global list on Facebook I peruse weekly to see what friends in Australia and England are up to.
Beyond Facebook and Twitter, I’m also using other networking sites with greater frequency. I’m uploading photos to Instagram. I’m conversing on Snapchat. I’m writing more reviews on Yelp.
The digital media landscape is bigger than the biggest sites and if you can find value in a smaller site that may be more productive for you than the bigger ones and you, too, can find order.