If you have ever attempted to distribute a standard press release to users of social media web sites, you are likely very familiar with the problems that it suffered.
As a general rule, most readers in social media will not trust or even bother to read a standard press release when it is presented to them on web sites such as Facebook, MySpace or Twitter. This is because, no matter how hard you try, the typical social media generation will find your release spammy, boring and perhaps illegitimate.
Before you take your business to one of the fastest growing industry on the Internet, you need to learn how to create the optimal press release for social media.
If you hire a company that provides press release writing services, you could pay anywhere from $50 up to $850. The reason they cost so much, is because good press releases are very valuable. If you can manage to follow the tips below, and you have a bit of writing skill; you very well may be able to handle an optimal press release on your own.
Why Standard Press Releases Fail in Social Media
It starts with the very first line.
Typical press releases begin with the company name — the incorrect focus for social media press releases. In addition, as hard as the writer may try, most press release headlines are boring. In a world filled with which celebrity did what and who’s having the next party, you cannot attract a substantial following with a boring sales-driven press release.
Another reason that standard press releases often fail in social media is their broad focus.
You only have one shot with a press release. Most press releases have a broad target audience because they must. A properly distributed press release can cost hundreds of dollars. If it does not have the potential to reach as many people as possible, this strong piece of content begins to rapidly decrease in value and hurts your ROI.
Press Releases That Reach 1,000 Subscribers in 24 Hours
Take a look at the headline used for this section.
It not only gives a reason to read the article (who doesn’t want 1,000 new readers?) but it also gives a time frame. If there are 1,000 people interested in the subject of your press release (themselves), it is also entirely possible.
Ignore everything you have learned about crafting press release titles.
Social media readers love titles that give articles a purpose.
You can also try using the following example titles:
Top 10 Tips for ________
8 Easy Ways to _______ Like a Pro
Why You Should Hate ______
Secrets ______ Won’t Tell You
Why All the Things You Know About _____ Are Dead Wrong
They don’t sound like press release titles do they?
These are likely the best reader grabbing titles that you can use to get your “press release” noticed.
You can still give the reader some information about your product or service by using a blog style approach to your social media press release.
However, talk about your readers, not yourself. A simple link to your web site is plenty for a call to action. Relate to your primarily young readers and promise to solve a problem that they have.
If you can get them with the title, your work is already 75% done.