If you’ve used Twitter long enough (and only you can define what “long enough” means), you’ve probably accumulated a hefty number of people and organizations you follow, right?
Unless if you have no life, you’re not staring at the incoming Twitter stream 24×7 but glance at it once in a while, whether 3-4 times a day or several times a week.
How often do you see infrequent twitterers (those without a nuclear follow cost) in your friend stream? Or are some people dominating the stream? Are you following every person you’ve ever met and realizing some of their tweets are worthless to you? Are you seeking more Twitter messages that you can retweet but noticing a large percentage of your incoming stream is retweet-less?
I can go on but I’ll assume you grasp my point that the multi-month twitterer has probably gathered a long(er) list of friends, colleagues, and online strangers that are collectively part of the following list. Am I close?
This shouldn’t be an avenue for everyone, but if you’d like an easy way to increase your Twitter productivity (which would ricochet as increasing your online productivity), unfollow those blokes.
Same with me. I unfollowed 7,000 Twitter users three months ago and my time management charts went up:
You can see more of my Twitter statistics here.
Because I’m following less people–and following more keyword-specific searches–I am focused less on reading what individual people are writing, distracted less by nuclear twitterers, and participating in larger discussions about big picture issues. I’m also following some strategically-picked people who tend to retweet a lot–and therefore provide the value of many people in one.
Unfollowing is not a solution for everyone but it may be for you. Only you will know.