Guess which 30-second Super Bowl commercial was watched the most?
“We get it, GoDaddy.com,” summarized San Francisco Chronicler Peter Hautlaub about the best and worst of football ads, casting the domain registrar among the worst. “You’re controversial. How about trying something new next year?”
Such as what?
Can I one-up Hautlaub with a request to not write about the edited TV spot but the 2:56 director’s cut seen unadulterated at GoDaddy.com and ripped below via an enterprising YouTube user?
It’s controversial and sensationalist, but so is nearly everything else reported on TV and shown during primetime slots.
Seeing the video in the greater context before $3 million TV spots forced the cutting of more than 75% of the original footage, I question whether the response from Glennia Campbell and others for threatening to move domains to other registrars would be equally, if not more, reactive.
When I hear banter from both sides of the political spectrum about female degradation, I muse aloud to myself why the actors didn’t refuse to participate. Maybe because they believed in the commercial? Maybe because they, like me, thought it was effective marketing and provided an outlet for humor? Maybe because they wanted the cash?
The key is marketing. Every newspaper reporter and blogger spinning diatribes about GoDaddy (and it should be disclosed ariwriter.com is registered with the company) is feeding into the viral marketing.
In this sense, the ad was successful.
Glennia has every right to move her domains elsewhere. Heck, she can contact Shashi Bellamkonda of Network Solutions who is tweeting and offering transfer discounts for dissatisfied GoDaddy customers.
As for me, I’ll keep mine where they are, not because of or in spite of the commercial, but I appreciate the GoDaddy customer service for my needs.