Henriette Weber wants social media experts to come out of the closet, believing they will make the world a better place.
I believe that we will see so many more social media experts in the future, because they’re needed, and we need a LOT of them to transform business around the globe – to make companies better, and to have them save the world. Because I believe that eventually it will be companies that save the world. They just have to figure out how to do that.
Rich Meyer doesn’t buy the hype and blames their collective ego.
When you ask them the results of their social media program they answer with vanity metrics like number of followers or engagement levels. Come on, it’s about hard ROI today not the number of people click like on a Facebook page. Tell me how you drove sales.
Everyone has an opinion and this is good. Debate is healthy.
Mia Dand demystifies expertise and Deb Ng cites the word’s dictionary definition. Experts should believe in themselves, Deb muses, and they should take on the branding title as a title of respect, continuing:
If you worked hard to get where you are, be proud of your expertise. Hang your “expert” flag high and don’t be afraid to wave it wide and proud. If you’re a true expert you shouldn’t be ashamed to use that title regardless of what the Expert Police tell you.
Perhaps John Hewitt says it best, commenting to Deb:
I believe that calling yourself an expert is like calling yourself cool. It only counts when other people say it about you.
Photo by Jon Nicholls