In the wake of Steven Papas sharing 4 tips on internet marketing to increase targeted traffic to business websites, how necessary is it for that business to have a blog?
There’s no denial blogs can bring in new readers and introduce conversations about the brand and product line, but considering business blogs are prone to 5 failures, who on staff is responsible for writing, curating, and promoting those blog articles? Who will write blog articles regularly and who will interact in the comments?
Referring to statistics and jargon from a Hubspot inbound marketing report, Sarah Ryan insists that all firms, whether a Fortune 5000 company or a sole proprietorship, need to build and maintain a blog. She believes a business without a blog will fail.
Does there come a point when blog upkeep is too much work?
Do the organizational goals and objectives support the blog? Without a foundation, the blog will not survive.
Would tweeting or facebooking suffice as shorter-form blogs?
Can you think of successful competitive businesses with positive revenue that do not have blogs? Or, do you think Sarah is correct that businesses fail without them?