I want to read your online stories because I choose what to read and don’t care to subscribe to your ginormous printed version. But because I’m selective in what I read, your payment system is silly to me.
Here’s a popup I just received when trying to read an article:
But it’s not going to cost me 99 cents.
Reviewing your pricing policy, you want me to pay 99 cents for four weeks — but then the trial ends and I’d have to pay $3.99 a week.
Sorry, I don’t read enough of your paper/website to warrant $4 a week. If you can determine a per-article rate, similar to the purchase of iTunes songs, I’ll gladly pay that. If an iTunes album is $10 or $15 and each song is 99 cents, your analogy would be each article is about a dime, maybe less. Give me a micro-payment button and I’m all yours.
Until then, I’ll continue to delete my browser cookies and keep reading until the popup comes again. It’s a small price to pay for a large price I don’t need.