The last time I wrote about “the new normal” was when I redefined the term in June 2020.
In that blog post, I explained that I began using the term because others used it. Recognizing that the pandemic wasn’t going away in the near future, I suggested that we describe our lives under the universal header of life.
Fast forward to Seth Godin who also shrugged off the term.
Using plain language, Seth explained why we live in a normal of now and why history will look back on our current lives as footnotes in a larger narrative. He suggested that it’s silly to say we live in a new normal when we will always live in new normals.
That’s life.
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