Your grandmother’s grocery store is amid an age of renewal.
The next time you enter a mall, health club, gym, or supermarket, pay attention to LCD screens with ads, which may be using technology called face-based audience measurement to track your gender with an accuracy of 90 percent.
Imagine selected items in your cart are also seen by the hidden camera. Eeriness aside, if you’re a woman and you always buy milk, eggs, and butter by certain manufacturers, wouldn’t it be effective merchandising on behalf of the company to save you time and stock gender-friendly items in same place?
Second, organic chicken distributor Springer Mountain Farms recognizes its target demographic of thirty-something women aren’t reading the printed Sunday newspaper as much today as in years past, so the company has reduced the printing of its coupons.
Instead, they’re promoting the company through cellphones–free ringtones, coupons, and other mobile-friendly opt-in advertising.
Third, there is the two-year-old CBS-TV story of a supermarket outside Berlin, Germany which was renovated to cater specifically to senior citizens–complete with magnifying glasses attached to carts, bright lights, wide aisles, and step stools.
Have a watch:
Thanks to Dick Stroud for the video tip.
The trend is catchy. Newcastle, England is planning a similar supermarket model for what the Brits call “pensioners.”
Kudos to supermarkets–and their manufacturers, advertisers, and designers–for paying attention to the customer. That’s you.
What else would you like your grandmother’s grocery store to do to grow up?
Photo credit: bredgur