Would it surprise you that 54% of 4.5 million Twitter users in the HubSpot Grader database never sent a status update? Or, that 55% do not follow anyone and 52% have no followers?
HubSpot released its 2nd annual State of the Twittersphere (PDF) last week.
Dave Fleet suggests robots and inactive users may account for the declining statistics. This is explained by feeds like @CNN which broadcast regardless of followers, and brands like @Budweiser and @Microsoft which own accounts but don’t use them.
Twitter still isn’t a silver bullet solution to your problems. Neither is social media as a whole. They may be an important part of your toolkit, but they cannot operate in isolation.
Switch to Jay Baer, arguing Twitter is not user-friendly from the standpoint of a new person creating an account.
Nobody welcomes you. Nobody encourages you. You’re left to figure it out for yourself, using a woefully inadequate search tool, a bunch of abbreviations and lingo you don’t know, and a staccato communication style that values brevity over clarity.
The initial sign on and get rolling process on Facebook and Linkedin seems positively red carpet by comparison. You can reliably find people based on their real name. You can find people based on location. Or company. People are actually recommended to you based on your mutual interests.
I agree with Jay all the way.
With a Twitter for Dummies book arriving at your local bookshop in July, let’s hope co-authors Laura Fitton, Michael Gruen, and Leslie Poston include plenty of hand-holding advice and screen shots to guide the new user through the faults indicated by Dave and Jay.
I’m guessing a book may be more immediate than redesigning the twitter.com interface. In the meantime, have you seen John Haydon’s guide to 40+ Twitter resources?
Photo credit: Donna Grayson