The above video was a project of assistant professor Michael Wesch of the department of cultural anthropology at Kansas State University.
Titled “The Machine is Us/ing Us,” the video is about Web 2.0 and has been viewed about 700,000 times in the past 16 months.
You should understand the basic concepts of Web 2.0 in about 5 minutes.
What is Web 2.0?
I am guessing that even if you’ve never visited eBay, Amazon, or Craigslist, you’ve heard their names; maybe read business profiles in mainstream media, such as Time magazine; and have an idea what each website is all about.
These six sites help define the culture of Web 2.0, which Aaron Landry in a recent presentation to nonprofit managers defines as “the idea where instead of translating traditional media to work online, you utilize the power of the Internet to work in new ways and to connect with people more directly.”
Eric Olson agrees society is better because of Web 2.0 but questions whether we’re in an innovative lull.
Who are the Web 2.0 innovators?
In Web 2.0 Heroes, a book I am currently reading, author and technologist Bradley Jones interviews 20 innovative professionals — some people you know and many you probably don’t — and asks each person to describe their background, their site’s technology, how they view the rise of Web 2.0, and where they perceive the online future going.
Representing a number of companies and technologies including Microsoft, Adobe, Sun Microsystems, Ning, LinkedIn, and Zoho (some I’ve never heard of, either!), these men and women make some profound statements.
What do the Web 2.0 heroes have to say?
The most important thing is even though we felt in the ’90s that the Internet was having a big impact in people’s lives, we’re seeing in this decade that it’s reconstructing a lot of industries and shifting a lot of value around while improving people’s lives.
– Rodrigo Madanes, product strategy manager at Skype
Web 2.0 is about how businesses are changing, how people are collaborating, and how people are unlocking content to be used in new and innovative ways through customization, at orders of magnitude of less cost than they’ve ever had before.
– Rod Smith, vice president of emerging internet technologies at IBM
…a lot of Web 2.0 is about authenticity, accountability, interaction, and this idea of the people-powered or the social web.
– Dorion Carroll, vice president of engineering at Technorati
The Web is increasingly a social environment and…people are using it to communicate with one another, like they’ve always done — but now in such an open way.
– Biz Stone, co-founder of Twitter
If I asked you the question, “What is Web 2.0?” would you be able to answer?
Do you understand Web 2.0 a little better now than you did at the beginning of this post?
Before you scrolled down, had you heard of Web 2.0?
Did the video make some sense to you?
If you’re moved to post a comment by clicking the below link, I’d love to see your thoughts.
UPDATE: You can read more about my Heroes series here.