It takes a fraction of a second to click a button indicating you like a page, so what does it really mean to marketers when they see people liking them?
A recent survey indicates a mere 24% of Facebook likes come from genuine customers who like the brand.
“Since not all Facebook fans are loyal customers, this gives marketers an opportunity to leverage the social network to encourage purchases and loyalty among their fans,” the eMarketer article explains.
This confirms the belief that social networking sites are social identity sites. When you click you like a page, as the chart shows, you’re telling your friends and networks that you find the brand agreeable and you want others to see your name as a fan.
Thanks for the inspiration, Marsha!