Nearly every web page has links for people to click from page to page. It’s unfortunate that many online journalists, bloggers, and website owners don’t know how to create links.
I wrote about this in 2008. Why is it still happening?
It is important that online content creators know how optimize link text. They need to tell people about the link, and they need to tell search engines the relevance of the link.
I saw this behavior in 2008 and I still see it today.
It would be better if I told you that I prepaid a year of Disney+ to access its digital library of movies and TV shows, or that Rogue One is an awesome example of a stand-alone movie in the Star Wars canon.
It comes down to relevant linking and contextual keywords. This is essential.
Why should someone click here? Why would someone write here?