Amid a job search for a position leveraging my public administration and new media background, I am quickly realizing that job descriptions are very similar and titles are vastly different.
By means of example, here are 12 job titles with a range of similarly-worded responsibilities:
New Media Coordinator
Web Communications Coordinator
Director of Integrated Media
Social Media Manager
Social Media Specialist
Digital & Social Media Specialist
At the surface, you’d think each title reflects different duties, right? Wrong.
Flipping through the vacancy announcements, there are some words and clauses unique to each title but there are other words that are the same. Each of the above titles involves some essence of creating and optimizing web content, developing integrated online communications strategies, and analyzing return on investment campaigns.
Plumbers and architects and bankers and attorneys have it easy. There are not as many diverse job titles to describe the role of a lawyer.
With the social web, it’s a whole new ballgame as organizations attempt to run their web communications out of different departments and with different notions of what a title should be called.
Not knowing which human resource manager will read and respond to my cover letter and resume first, I am applying to all of the jobs and explaining why my experience and passion will help their organizations succeed. I’m happy branding an organization with any of these titles.