If you complain about today, you are a whiner.
If you think about the future, you are a dreamer.
If you can define tomorrow’s vision and bring it into the present, you are a doer.
People are whiners, dreamers, and doers, said Laurie Beth Jones when I heard her speak in 2002. While she aimed her words at journalists and authors at the literary conference I attended, the takeaway could be applied anywhere — such as marketing and branding.
I’ll let you decide which of the above traits is the ideal one to be. Here’s a hint: Whining is destructive.