BlogWorld and the New Media Expo starts up again next January in Las Vegas. I’d heard of the event since its creation in 2007 but I typically learned only at the last minute when it was 1) too late to submit a proposal to speak and 2) too expensive to attend.
How a Local Government Blog Can Be More Engaging
President Barack Obama, on his first day in office, signed a memorandum to all federal agencies ordering them to be transparent, participative, and collaborative with their constituents. The past three years have witnessed unprecedented internet actions such as the White House blog. Many states subsequently created and grew their own blogging communities. But local governments are noticeably absent.
Whether due to trickling funds, dried-up resources, or ignorance, municipal websites and their blogs have a long way to go in terms of creation and growth to enable participation to and from the taxpayers and voters they serve.
Attendees will walk away from this session with a better understanding of why local government blogs are necessary, how to create compelling content worthy of social shares and comments, and where to turn for financial resources and online strategies to be more engaging online.